Logical Kraft slim-down aims to fatten world
Kraft food products are displayed in a market in San Francisco, California
Source: REUTERS/Robert Galbraith
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The Oreos-to-Cheez Whiz conglomerate is splitting into a growth-challenged American grocery business with $16 bln of sales and an oddly named $32 bln “global snacking platform.” This defies the scale case for last year’s purchase of Cadbury, but it makes sense for shareholders.
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