Sports

Debt is poor fix for Italian soccer’s malaise

8 Feb 2023

Having rejected private equity suitors, Italy’s top football league may turn to Wall Street banks to borrow up to 1 bln euros. The cash may give Serie A’s ailing TV rights business extra time. But without a governance shake-up, gorging on debt would extend its losing streak.

Capital Calls: Cryptocurrency, Chelsea FC

1 Feb 2023

Concise views on global finance: Britain delivers a blow to digital assets by aiming to regulate them the same way as traditional ones, while the UK soccer team’s new owner Todd Boehly splashes the cash.

Fitness firms’ regime: lots of brands, few assets

6 Jan 2023

Gym chains from boutiques like Barry’s to the no-frills Planet Fitness are reinventing how people get and stay in shape. Yet as the $100 bln fitness business faces competition, the fight for dollars has become much more bruising. The dominant firms are diversified and nimble.

Soccer giants’ new owners may get tiny returns

30 Dec 2022

Manchester United, Liverpool and Paris Saint-Germain are up for sale, either in part or in full. A near $3.7 bln price tag each seems possible, banking the sellers a tidy return. Yet slowing TV rights deals and spiralling player wages mean the buyers will probably fare worse.

Female fans will fuel Formula One in 2023

23 Dec 2022

Liberty Media’s testosterone-powered franchise is ready to shift gear. A docuseries following its drivers was among Netflix’s best-watched shows and lured more women to the racing stands. Forget Lewis Hamilton: finding a Louise Hamilton could rev up that trend and boost revenue.

Linchpins of excess inflate NBA’s $4 bln deal

21 Dec 2022

The Phoenix Suns sale represents a giant 160% bounce on its valuation last year. Buyer Mat Ishbia is paying with a fortune built on U.S. mortgages and the SPAC craze. A rivalry with another billionaire adds ego to the bloated mix of sports, housing and financial engineering.

Qatar has got what it wanted from the World Cup

15 Dec 2022

The Gulf state has taken more flak than it would have done had it not staged the soccer tournament, which ends on Sunday. Yet in this Viewsroom podcast, Breakingviews columnists discuss how Qatar’s largely successful event also aids a strategy to make itself globally visible.

Juventus drama calls for an Exor exit strategy

29 Nov 2022

Chair Andrea Agnelli and the rest of the soccer club’s board quit amid an accounting scandal. For top investor Exor, controlled by the Agnelli clan, it’s a chance to rethink long-held ties to the loss-making team. After a cleanup, a 2.3 bln euro price tag looks plausible.

Gulf’s World Cup love-in has uncertain shelf life

25 Nov 2022

Egypt and Turkey used the tournament to smooth over old differences, and ex-rivals Saudi Arabia and Qatar are getting along. Riyadh may even use its new oil heft to put $5 bln in cash-strapped Ankara’s central bank. The risk is new tensions, perhaps over Iran, upend the goodwill.

Manchester United buyer will need love and money

23 Nov 2022

The Glazer family may sell the $2.5 bln soccer club after 17 years. It’s a good time to get out: valuations are rich and commercial revenue has held up well. A weak economy will challenge future growth, though. A new owner will have to be motivated by more than financial goals.

Liverpool could be a rare soccer M&A victory

8 Nov 2022

Club owners are often more interested in glory than profit. But Fenway Sports Group, which may sell the English team, could score a near 10 times uplift on its 300 mln pound purchase price. The timing is odd, but Liverpool may be an exception to the rule that soccer doesn’t pay.

HSBC and StanChart give Hong Kong sport trial run

4 Nov 2022

The Rugby Sevens, sponsored by the $103 bln lender led by Noel Quinn, is back, but as a shadow of its schmoozefest self. Meanwhile the bank Bill Winters sits atop is offering cash to encourage runners at the local marathon. Both show how the city faces a long slog back to normal.

Disney’s big ESPN choice, Rio Tinto Mongolia drama

15 Sep 2022

Activist Dan Loeb backed away from his demand that the $203 bln media firm sell its sports network. In this Viewsroom podcast, Breakingviews columnists debate whether it’s the right move. And the $94 bln mining giant’s attempt to secure copper supply may need heavier machinery.

Elon Musk’s Man Utd joke masks serious M&A logic

17 Aug 2022

The world’s richest person was kidding when he said he would buy the $2 bln soccer club. Yet there’s money to be made for any buyer who, unlike the current owners, is willing to focus more on revenue growth and less on dividends. Rivals Liverpool and Man City offer a template.

Women’s soccer kicks off virtuous financial circle

1 Aug 2022

England’s “Lionesses” won the European Championship in front of 87,000 fans with millions watching at home. That suggests public interest not far off the men’s game. If soccer follows tennis in closing the gender revenue gap, there will be big bucks for players – and for clubs.

China’s great outdoors opens up for business

19 Jul 2022

Tired of lockdowns and wary of Covid contagion, citizens are embracing camping, glamping and recreational vehicles. For now, the market is tiny compared to the $700 bln U.S. industry. It’s a great opportunity for foreign brands to pitch their tents in a fast-growing luxury space.

LIV Golf finds that Saudi money can’t buy love

23 Jun 2022

The rebel league is Riyadh’s latest PR pitch to the global business crowd. Fairways lined with gold have managed to hook a handful of names. But a lack of major broadcast deals and top drawcards like Tiger Woods or Rory McIlroy means LIV is likely to miss the financial cut.

Indian cricket, Brexit breakdown, BlackRock voting

16 Jun 2022

Disney took half the viewing rights to the country’s top sport league which fetched $6.2 bln. In this Viewsroom podcast, Breakingviews columnists debate who won. They also discuss Boris Johnson's plan to rip up his EU exit deal and BlackRock’s efforts to distribute voting rights.

Reliance’s digital cricket deal puts TV to a test

14 Jun 2022

Mukesh Ambani’s Indian media empire will use the premier league’s streaming rights, won for $3 bln, to aggressively ramp up his streaming service. Success will come at the expense of former owner Disney. A fiddly ownership structure limits the tycoon’s financial pain too.

Cricket rights will bowl India Inc a new line-up

10 Jun 2022

A third of teams in the sport’s premier league fit poorly with owners like Diageo. One, Reliance, wants the broadcast rights too. CVC’s entry into the club creates more uncanny parallels to a changing corporate India. The outcome of the $6 bln TV auction may spur a clean-up.