Predictions 2025

Brick phones will ring in an unlikely revival

19 Dec 2024

Nokia handsets of the early 2000s are appealing to a generation seeking a digital detox. The market, which is only 2% of US devices, is growing fast having doubled in a year. With the likes of Australia banning social media for under-16s, Apple and Samsung may pivot or lose out.

Luxury firms will warily cut prices to boost sales

19 Dec 2024

High-end goods cost 54% more than before Covid. Yet the likes of LVMH refuse to blame lower volumes on more expensive wares. The fact is that rich Chinese consumers care more about savings than status symbols. Sacrificing margins will be an uncomfortable but inevitable strategy.

India starts resembling China in unflattering ways

19 Dec 2024

Growth is slowing and allegations of interference in the West’s affairs are rising. Part of the narrative weighing on the world’s second-largest economy is applicable to its fifth largest. Even if similarities are exaggerated, the connection poses a threat to India’s moment.

Saudi’s sports M&A splurge will get smarter

18 Dec 2024

The kingdom has so far focused on mature markets like golf and men’s soccer, including spending $400 mln on English team Newcastle. Rugby and women’s soccer arguably have greater growth potential. Saudi will make the switch in 2025 and provide some much-needed investment.

EU joint debt will reappear despite French squalls

18 Dec 2024

Covid-19 saw the European Union ditch its qualms about issuing bonds backed by the 27-state bloc. Ukraine could spur a similar leap forward. France’s political turmoil is a problem, but Russian aggression and US inaction could force member states to club together to fund defence.

Donald Trump will meet his match in bond markets

18 Dec 2024

The president-elect’s bullying and bluster may steamroll any political resistance to tax cuts and tariff hikes. Like many world leaders before him, though, he’s about to feel the punch that debt buyers pack. They’ll beat back an inflationary agenda that imperils US finances.

Green energy will be a smart contrarian trade

17 Dec 2024

Donald Trump’s dislike of offshore wind and threats to axe subsidies imply the renewable sector is one to swerve in 2025. Yet the US president-elect is primarily focused on keeping energy costs low. If permitting gets sped up, Big Tech-driven demand could help green power too.

BHP will try a club deal for Anglo American

17 Dec 2024

The Aussie miner is now free to make another takeover proposal for its smaller rival, whose copper assets still appeal to CEO Mike Henry. But paying a big premium looks harder to justify second time round. Partnering with a rival like Glencore or Vale may smooth the way.

Obesity giants will begin $80 bln M&A face-off

17 Dec 2024

Eli Lilly and Novo Nordisk will need to invest the war chests they are amassing from sales of weight-loss drugs. They could snap up rivals like Zealand Pharma, or forge into new areas, say by buying autoimmune player Argenx. Pressure to do deals raises the risk of overpaying.

Oil will aid rather than hinder Trump-MbS bromance

16 Dec 2024

Both the US president-elect and the Saudi crown prince want to pump more crude in 2025. Yet US drillers aren’t certain to do so. And Mohammed bin Salman may be able to extract a quid pro quo in return for deploying spare oil capacity should Donald Trump crack down on Iran.

OpenAI IPO would create the next hot meme stock

16 Dec 2024

Sam Altman’s $157 bln ChatGPT creator looks increasingly like a money pit in need of constant funding. Elon Musk’s Tesla has shown that retail investors can support the stock price of a buzzy brand. An ongoing cleanup of the company’s unusual governance structure would help too.

US-China tech war will hold Asian allies hostage

16 Dec 2024

Washington’s curbs on semiconductors and other goods are starting to elicit a response from the People’s Republic. New export control rules offer a way for Beijing to retaliate. Its leverage over giants like Japan’s Toyota or South Korea’s SK Hynix make them prime targets.

Intel’s independent streak will come to an end

2 Dec 2024

Boss Pat Gelsinger is exiting the once-revolutionary chipmaker as it struggles to find a place in the future. It missed chances with Apple, Nvidia and OpenAI while its gross margin halved to 32%. A management shakeup portends a strategic one, which probably leads to a new owner.